Pricing built for GTM teams that ship.
The PMM + GTM operating layer (not a CRM). ICP, positioning, messaging, campaigns, and measurement loops — connected and actionable.
Plan notes
- - Starter is perfect for proving value fast.
- - Growth removes AI limits for workflow velocity.
- - Enterprise is for governance + onboarding at scale.
Starter
For solo operators and early PMM foundations.
$49
/ month
or $39/mo billed annually
- 100 AI workflow runs / month
- All core workbenches (ICP → Positioning → Messaging)
- Marketing Workbench (unified workbench)
- Email support
Growth
Most popularFor teams shipping campaigns weekly.
$99
/ month
or $79/mo billed annually
- Unlimited AI workflow runs
- All modules (Events, Content Studio, Battlecards, etc.)
- Priority support
- Team-ready workflows + templates
Enterprise
For multi-team GTM governance and scale.
$299
/ month
or $249/mo billed annually
- Unlimited AI + governance patterns
- Advanced controls (SSO later), audit-friendly workflows
- Dedicated success + onboarding
- Custom security review
Compare plans
Simple packaging: workflow velocity + governance, not feature bloat.
| Feature | Starter | Growth | Enterprise |
|---|---|---|---|
| Core workflow | |||
| Marketing Workbench (unified workbench) | ✓ | ✓ | ✓ |
| AI | |||
| AI workflow runs | 100/mo | Unlimited | Unlimited |
| Use your own Anthropic key | ✓ | ✓ | ✓ |
| Templates & workflows | |||
| Getting started + template library | ✓ | ✓ | ✓ |
| Workflow run logs | ✓ | ✓ | ✓ |
| Team governance patterns | — | ✓ | ✓ |
| Support | |||
| Email support | ✓ | ✓ | ✓ |
| Priority support | — | ✓ | ✓ |
| Dedicated onboarding | — | — | ✓ |
FAQ
Is this a CRM replacement?
No. AI Marketing Workbench is the PMM + GTM operating layer (not a CRM). It connects to systems like GA4 and can integrate with CRMs, but it doesn’t try to own your pipeline.
Can I upgrade later?
Yes — upgrade any time from Settings.
Do I need to add an Anthropic key?
You can bring your own key. Starter includes limited workflow runs; Growth and Enterprise are unlimited.
Ready to see it in action?
Apply templates, run workflows, and ship your first GTM plan in one session.